“The opposite of courage is not weakness, it’s conformity”Rollo May, The Courage to Create.
Creativity first, and all ways.Whether educating, consulting, presenting or ‘doing’, everything starts with recognising our capacity for creativity, and realising it through behaviour:- Being Curious (informed by brain science),- Being Empathetic (insightful understanding),- Collaborating (cocreating with others), and- Being Resilient (for our ideas and ourselves)
Then, make it happen.Over 20+ years, I’ve carved a proven path for Fan Innovation; combining human understanding with data science to create and connect the best ideas with the biggest audiences - be that brands, artists, causes, ideas, etc.
My fandom works have literally added hundreds of millions of new fans for industry leaders; from BBC, Spotify and Warner, to Cisco, Unilever and Unicef amongst others. My fandom solution is called Cone™… mapping fan behaviour with total volume. Cone™ answers both why ideas play a meaningful role in people’s lives, and deliver innovations so they do.
Focusing on the next-generations.We’ve so many global problems now and coming - that preparing our kids to thrive in the future is to help them become next-gen creative problem solvers. That means nurturing their imagination and creativity, and provide simple tools and experiences that they can learn once and replicate forever.
I believe in creativity.Creativity is the way we open to our highest calling, our unique talents, and the ideas waiting just for us. Creativity is my why, and realising our creative human within is the how.
For that way goes our best selves.
BIF Better Ideas Faster
Cone™ Fan and Brand Innovation