Fans

Fans

Understand fan behaviour.
Grow the biggest audience.

Get to the heart of audiences,
put audiences at the heart of innovation,
to start, build and grow fans.

It’s one thing to have a brilliant and stunning new idea, it’s a whole other thing to connect your world-beating-idea in markets that are already full of brands, products, and services that people are currently happy with.

Today’s enterprise challenge, therefore, is not just the idea. It’s also insight. It’s who your idea is for, why will they care, and then how to apply that insight to increase the likelihood of your idea engaging; a heartfelt aligned sense of purpose between you and audience, the delight they feel when engaging and then the holy grail of fan building that is you connecting with the biggest possible audiences.

Introducing Fandom

Redefining how ideas play a role in people’s lives

Fandom hands

Customers.
Consumers.
Fans.

Matt is world renown for pioneering modern Brand and Fan Innovation. He’s spent 20 years adding hundreds of millions of new fans for his clients including BBC, Cisco, Sony Music, Spotify, Unicef and Warner among others, by redefining how ideas play a role in people’s lives.

Fandom is the name Matt gives to the work of pursuing an empathetic approach to enterprise creativity, strategy and impact. By combining human emotion and data-science, Matt has been getting to the heartbeat of what makes people fans of the worlds leading brands.

He’s now helping accelerate brands as agents of change. Matt is sharing his Fandom experience for enterprises seeking new kinds of advantage through harnessing the power of fans; combining purpose, creativity and sustainability* to become not just world leading but also world changing.

The A–Z of Fandom

The modern business handbook to harness the power of fans.

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Fandom Masterclass

Future advantage belongs to those who can innovate fans of world-changing brands. Learn how in this breakthrough workshop/​improv session with Matt.

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Recent Client Project

Synlait

Repurposing dairy to create fans of a healthier world.

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He’s the Mozart of brand and fan innovation

Andrew Harvey – World renown Spiritual Teacher, Scholar, and Founder of Sacred Activism

What's Next

Powershop

Creating ideas to better make, move and use energy.

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Outdoor Classroom Day

Using nature to inspire solutions to real-life problems.

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Synlait

Repurposing dairy to create fans of a healthier world.

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