P88 always having ideas


Turn on your creative human.
Become an ideas person.

Everyone is creative,
anyone can innovate,
you just need to learn how.

Creativity is modern enterprise advantage. Why then do so many get it so wrong?!

The business of creativity is stuck in old-20th-century-ideas; the outsourcing of insight kills the courage of conviction, creative confidence dies in stale brainstorms and de-risking processes make ideas worse. The vision that started with innovating better ideas faster often ends with average ideas, slower!

You can be better.

Your business can do better, faster.

After 20 years of people and ideas innovation, here are some truths:

A Program for People

20+ years of experience captured and codified

O84 A8956

98% of 5-year olds are creative geniuses. That number plummets to just 2% in adults.

NASA – Longitudinal Tracking Study

Matt has codified 20+ years of proven innovation into a unique creative behaviours program to solve the problems of enterprise creativity. He calls it the BIF People Program because it’s about being versus techniques, learning by doing versus classroom training’, towards everyone becoming ideas people who add their much needed value to the innovation of better ideas faster:

What’s an ideas person? It’s any one armed with the facts about their creativity, who having learned to innovate the solving of one problem, can collaborate the solving of any problem


10 Behaviours

The BIF People Program narrates the 10 behaviours of thinking, doing and being creative (listed below) — starting with reconnecting with individual creativity, building into learn and do collaboration with others, then growing into new depths of inner creative capacity and confidence.




It feeds our creativity.



It’s understanding our audiences to inspire better ideas.




It’s our creativity, with others.



It’s the magic of fresh ‘data’ and ‘time’ for new ideas.



It’s designing our creative meets to enable flow.



Stretching our leadership styles to encourage ideas.




Nurturing our creativity... within



It’s staying true and staying strong... come what may



Choose and nurture 1 thing... it might become THE thing.

Letting Go

Letting Go

The best ideas are yet to come.

The Program Elements

A modern mix of learning and doing

MH screen

Having trained thousands of people to be creative and do innovation, Matt knows what it takes to cover different styles of learning and doing. BIF People Program, therefore, provides a modern blended mix of learning materials, direct contact and applied tools, separated into 4 elements:

Element 1 – The Manual

The hard cover manual beautifully designed to be both learning handbook and program journal.

Element 2 – eLearning

Learning content is augmented with online videos, podcasts and digital toolbox for learning-and-doing at your own pace.

Element 3BIF App

BIF App is perfectly designed to discipline your creativity — it catches your spontaneous ideas when they happen and saves them. Then later you can share and collaborate. Free to try in the app store now. 

Element 4 – Masterclass Hangouts

Client team Masterclasses with Matt, and weekly online coaching Zooms for those doing Self Study.

The Self Study Program

Designed for DIY and/or soundtrack to client programs

Snakes and ladders 4

Creativity is an individual competence — once attained it can be then shared.

Simon Blyth – Professor of Innovation, Bristol University

BIF People Program is for individuals, teams and organisations motivated to unleash creative thinking, empower collaboration and get innovating new solutions, value and impact. It’s primarily designed to be taken as Self Study. However, the design also works and has delivered extraordinary results for Client Learning and Development.

Self Study

The combination of the printed manual, online learning and direct contact with Matt makes it possible for everyone — whether solo, with a mate, or in a starting-out/startup team etc — to fully engage with BIF People Self Study and get magical results out of it. The learn-and-do nature makes this a true exchange of value — an exponential return-on-investment (the program fee) as both increased personal creativity and the new-value’ outputs this learn-and-do program produces. Take a listen to the intro podcast to know more …

Matt introduces BIF People Program

Take the Self Study Program

Let's turn on your creativity and make you an ideas person.


Client Learning and Development

Matt has delivered BIF People Program for industry leaders around the world. He doesn’t shout about the program’s impact — but the combination of personal learning and applied innovation personally led by Matt makes this a unique, transformative experience for people and enterprises lucky enough to experience it. BIF People can be tailored to fit desired objectives — be it New Product Development, People Training and/​or Cultural Transformation. Contact to explore further.


What's Next


Creating ideas to better make, move and use energy.


Outdoor Classroom Day

Using nature to inspire solutions to real-life problems.



Repurposing dairy to create fans of a healthier world.