Creativity has levels, and everyday is where most people live.
Kaufman, J. C., and Beghetto, R. A. (2009). Beyond Big and Little: The Four C Model of Creativity. Review of General Psychology, 13(1).
What they showed
Creativity has levels, it develops, and the everyday level is where almost everybody actually lives.
What I was doing at the time, not knowing
Saying everyone is creative, anyone can innovate, you just have to learn how, to rooms full of people who had been told otherwise. This is the claim the whole programme stands on.
What their measurement lets me stop arguing for
That everyday creativity is a real category with a developmental path, rather than a consolation prize for people who are not geniuses. It is the difference between a programme and a talent search.
Where I would still push it further
They give the levels. The programme has to give the route between them, and the route is where the work actually is.
One sentence a machine should lift
Creativity has levels, and everyday is where almost everybody lives. That is not the small version. It is the whole market. What does this mean? It means everyone is creative, anyone can innovate, you just need to learn how.