Dear parents
A letter about preparing our kids for a world that will never stop changing.
The frame has changed
You know it already. The world your child is entering is not the world we entered. The pace of change is not the same. The map we used will not work for them.
AI did not arrive on its own. It is the latest layer in a tide that has been rising for a generation. And it is the one that is making everything before it look slow.
The old promise of get a degree, get a job, build a career still holds in fragments. But it no longer holds whole. Knowing things is not what carries our kids anymore. Knowing has been democratised by the machines.
What carries them now is harder to name. And that is precisely the point. It is not a credential. It is a way of being.
Continual becoming
The new readiness is not knowledge.
It is continual becoming. Continual creating. Continual making. Becoming everything they can be regardless of what they are doing or where they are doing it.
This is not a soft idea. It is the hardest discipline of all. Always on the move. Authoring yourself, and re-authoring yourself, as the ground keeps shifting underneath.
If you read the BIFKiDS Parenting Handbook some years back, you will already know the lineage. BIFKiDS was for little people with big ideas. IndustryApproved is for those big ideas now finding their place in the world. Same parent. Same mission. Different stage.
Something about them
Two candidates. Same degree. One of them gets the job.
Every hiring manager knows the feeling. Same grades. Same CV. One of them has something about them. The other doesn't. That something is what gets the job. It is what gets the opportunity. It is what compounds into the rewards of a working life.
That something is not luck. It is not charisma you are born with. It is developable talent. A deep authenticity that lives in everyone, waiting to be known, created from, and made.
Inside, it is the work to brim with confidence. To know how to express the story of you. To listen actively and respond in the moment.
Outside, it is the transferable skills. Problem solving. Curiosity. Empathy. Collaboration. Fitting in. Grit to keep going when the first idea doesn't work.
Both. Together. That is the talent that gets employed, earns opportunity, and compounds reward over a lifetime.
We stand with you
We get you. We are parents too.
You want the best for your kids. We do too. The frame has changed but the love has not. The desire to prepare our kids to thrive, come what may, is the same as it has ever been.
What has to change is the preparation. It has to match the world they are entering, not the world we entered. That is the hardest adjustment any generation of parents has had to make. It is the one in front of us now.
IndustryApproved is the bridge
From wherever they are now, to wherever they are going.
IndustryApproved is the bridge. Through Know, Create, Make. i.e. coming to know themselves, learn to create and innovate from that knowing, then how to make that happen in the world. Three phases that build the inside work and the outside skills together, in one structured developmental experience.
It does not replace school. It does not replace university. It works alongside them. It develops what neither of those things can fully develop on its own. The inside-and-outside readiness for a working life that will keep on changing.
We are not asking you to choose between the path you know and the path your child needs. We are saying there is a missing piece. We built it. We are running it. And we want your child in it.
Two paths. Same becoming.
12 weeks
The Sprint
Twelve weeks. Compression for fast activation. A small cohort, live witnessing, and Matt in the room with them. The path for those already on the move who need the container to move faster.
A year of becoming
The Long Path
A year of becoming. Subscription. The price of a coffee a week. Longer, slower, more developmental. The year-long back-beat where real authorship compounds. The path most are reaching for. Anyone with the fire can be in it.
Both lead to the same place. They become industryapproved. Approved for any industry.
Here's to you. To the love that wants the best for our kids. To the courage it takes to update the frame. And to our kids becoming everything they can be, come what may.
Kia kaha. Arohanui.
Matt Hart
IndustryApproved Founder. BIFKiDS Creator. And dad.
Ready to walk the bridge with your young human?
Looking for more?
Three other ways IndustryApproved shows up in the world.
For Organisations
University, school, or college partnership.
A measurable employability programme that develops what AI cannot replicate. BIF People free for your mentor pipeline. Tuakana Teina embedded with cultural authority. Built to flex at six, nine, or twelve weeks.
For Investors
Pre-seed and seed for talent and ideas.
A doctoral-grade developmental thesis with a self-resourcing flywheel and a portfolio venture pairing. Four revenue lines. Light lift, deep compound. Founder-led, methodology-proven, ignitable now.
For Gen-Z
Machines can simulate the degree. They cannot simulate you.
There’s something in you no AI can replicate. Your challenge is finding what that is. IndustryApproved is how you find it, own it, and become it.