IndustryApproved. Know. Create. Make.
Machines can simulate your knowledge. They cannot simulate you.
There’s something in you no AI can replicate. Your challenge is finding what that is. IndustryApproved is how you find it, own it, and become it.
Wherever
you're crossing.
There is no single transition into adult life anymore. There are many. IndustryApproved is the bridge.
School to work, or to uni.
The first leap out. Become approved for whatever that is.
Uni to work.
Degree in hand. Author the next move yourself.
Any to next.
Whatever in-between you're in. Whatever comes after. The bridge holds.
Matt Hart has spent a career developing people to have 'something about them’ and use it to their advantage in work and life.
The IndustryApproved methodology is grounded in doctoral-level research and twenty-five years of practice building fandoms, brands, and the people inside them. American Idol. BBC. Cisco. Spotify. Sony Music. Unilever. UNICEF. Warner Music.
This is not a course run by a marketer. It is built and delivered by a practitioner. IndustryApproved is what the practice was always doing, finally authored under its own name, for the generation that needs it most.
Matt Hart. Founder. Practitioner. Doctoral researcher.
Know
Develop something about you. Surface your story. Articulate who you are and what you bring. Build the foundation.
What you will do:
Immerse in the Tension of Opposites. A guided story experience to discover who you are.
Create
Unleash your Humanware. Learn how curiosity and empathy work in the brain. Brief, ideate, collaborate. Create something genuinely yours.
What you will do:
Learn by doing 101 Creativity + Innovation. A 101-day practical programme. Watch, listen, read, do. Create something genuinely yours.
Make
Find your people. Test your ideas. Understand audiences. Pitch. Strategise. Discover where you belong through making something that matters.
What you will do:
Run the Fandom Playbook to start, build and grow your first fans. Your tribe. People who get what you're making.
The Experience
AI raised the floor. The degree, the trade, the schooling, the years of preparation. They still matter. But what they once uniquely certified is now shared with machines.
Employers are not short of competence. They are short of talent who have something about them. The curiosity to ask questions a machine wouldn't. The empathy to read a room. The taste and judgement to know which option is right. The creative confidence to back their own thinking.
That is not charisma you're born with or not. It is a developable capability.
IndustryApproved takes you through 3 phases: how you understand yourself, how you put that into the world, and how you earn a place in an industry that values it.
Two ways in.
Same becoming.
Step in where it pulls you. Step up when you're ready.
6-12 weeks
The Sprint
Daily drops. Something to watch, listen to, read and do. Weekly mentor sessions. Agentic support. And a practitioner who's done their own becoming. Small cohorts. People on the same path, different destinations. This is coaching, not courseware.
A year of becoming
The Slow Path
Subscription. The price of a coffee a week. Daily drops at your pace. AI coaching between sessions. Cohort touchpoints so you're not doing it alone. A year. Real authorship compounds slowly. You set the pace. The programme holds the shape.
The paths interlock. Subscribers step up into a Sprint cohort when they are ready. Sprint graduates step back onto the Slow Path as Tuakana for the next wave. Tuakana Teina is the Māori concept of relational mentoring. Each one teach one. Each cohort makes the next stronger. The flywheel is the design.
Most people start with the year-long path.
You don't have to decide now. Tell us about you when you apply — we'll guide you to the path that fits.
Most start here
Start the Slow Path.
A subscription. The price of a coffee a week. Begin whenever — alongside study, work, or travel. A soundtrack to your becoming.
Apply for the Sprint.
Twelve weeks. Small cohort. Selective. For those who can focus right now. Next intake forming.
Not Gen Z?
Three other ways IndustryApproved shows up in the world.
For Organisations
University, school, or business partnership.
A measurable people-development programme that builds what AI cannot replicate. BIF People free for mentors. Tuakana Teina embedded with cultural authority. Built to flex at six, nine, or twelve weeks.
For Investors
The talent unlock for seed-stage capital.
Back a team, we develop them. Back a venture, we pair in IA-approved talent. A developmental layer that turns early bets into compounding outcomes.
For Parents
Why this is the work that matters now.
The conversation no one is having loudly enough. What is happening to your child's generation, why the degree alone will not carry them, and what they actually need from you to become irreplaceable.