IndustryApproved. Know. Create. Make.
Machines can simulate your knowledge. They cannot simulate you.
A structured programme for the leap from learning to earning. We develop your story, your taste, your creative judgement. So your edge is having 'something about you.’
The map Generation Z never got handed.
AI raised the floor. The degree, the trade, the schooling, the years of preparation. They still matter. But, what they once uniquely certified is now shared with machines.
Employers are not short of competence. They are short of talent who have something about them. The curiosity to ask questions a machine wouldn't. The empathy to read a room. The taste and judgement to know which option is right. The creative confidence to back their own thinking.
It is not charisma you're born with or not. You are a developable talent. A deep authenticity lives in you, waiting to be known, created from, and made in the world as advantage for your life.
That is what IndustryApproved does. A structured programme of becoming, designed for the transitions from learning to earning, in the age of machine intelligence.
Wherever
you're crossing.
There is no single transition into adult life anymore. There are many. IndustryApproved is the bridge.
School to work, or to uni.
The first leap out. Carry the inside work with you.
Uni to work.
Degree in hand. Author the next move yourself.
Any to next.
Whatever in-between you're in. Whatever comes after. The bridge holds.
Three arcs. One path.
Each phase depends on the one before it.
Know
Author your own becoming before machines do it for you.
Surface your story. Separate inherited from chosen. Sit with not-knowing. Articulate who you are and what you bring. The foundation everything else stands on.
Create
Own your story. Build the capability to put it into the world.
Curiosity, empathy, collaboration, resilience. Brief, ideate, work across difference, defend your thinking, hold your nerve. Develop something authentically yours.
Make
Find your tribe. Earn your place. Belong.
Understand your audience. Build your first fans. Pitch, ship, test. You stop waiting to be chosen. You start becoming undeniable.
Two ways in.
Same becoming.
Step in where it pulls you. Step up when you're ready.
12 weeks
The Residency
Compression for fast activation. Small cohorts. Live witnessing. Matt and the IA/AI agent in the room. Daily drops. Weekly mentor sessions. The full arc, intense.
The path for those already on the move who need the container to move faster.
A year of becoming
The Long Path
Subscription. The price of a coffee a week. Longer, slower, more developmental. The year-long back-beat where real authorship compounds.
The path most Gen Z are actually reaching for. Globally democratised. Anyone with the fire can be in it.
The paths interlock. Subscribers step up into a Residency cohort when they are ready. Residency graduates step back onto the Slow Path as Tuakana for the next wave. Tuakana Teina is the Māori concept of relational mentoring - each one teach one. Each cohort makes the next stronger. The flywheel is the design.
Three doors.
Pick the one that pulls you.
Start the Year-Long Becoming.
Subscription. The price of a coffee a week. Begin whenever you are ready.
Apply for the Residency.
Twelve weeks. Small cohort. Selective. Next intake forming now.
Join the wait list
Not ready yet? Stay close. We will be in touch when the next door opens.
The instrument that built other people's worlds is now building its own.
I have spent twenty-five years building fandoms, brands, and developmental frameworks for an industry-leading list of organisations. American Idol. BBC. Cisco. Spotify. Sony Music. Unilever. UNICEF. Warner Music.
I have come home to Aotearoa to brew something new, and to take it back to the world. IndustryApproved is what the practice was always doing, finally authored under its own name, for the generation that needs it most.
The methodology is in doctoral development. The practitioner is the proof. The build is the thesis. Real participants, real feedback, real becoming, in real time.
Matt Hart. Founder. Practitioner. Doctoral researcher.
Not Gen Z?
Three other ways IndustryApproved shows up in the world.
For Organisations
University, school, or business partnership.
A measurable people-development programme that builds what AI cannot replicate. BIF People free for mentors. Tuakana Teina embedded with cultural authority. Built to flex at six, nine, or twelve weeks.
For Investors
The talent unlock for seed-stage capital.
Back a team, we develop them. Back a venture, we pair in IA-approved talent. A developmental layer that turns early bets into compounding outcomes.
For Parents
Why this is the work that matters now.
The conversation no one is having loudly enough. What is happening to your child's generation, why the degree alone will not carry them, and what they actually need from you to become irreplaceable.